Loading video…
All breakouts
4.1Talking HeadPOV / Skit hookEcommerce
Hook
POV: You are on a photo shoot all day and missed the call that Kelsey's collab is almost SOLD OUT!!!
@thebeachwaver
1.3M followers · usually 6.3K views a post
Views
25.9K
Likes
485
Comments
15
Shares
5
Why it worked
The video leverages FOMO (fear of missing out) by highlighting a limited-edition product that is almost sold out, creating urgency for potential buyers.
Summary
The creator missed a call about a collaboration product almost selling out while on a photoshoot. She apologizes for missing the call, stating she was enjoying her summer.
Structure
- 1Creator is on a photoshoot.
- 2Missed a call about a collab selling out.
- 3Apologizes for missing the call.
- 4States she was enjoying her summer.
Product placement
Kelsey's collab ACTS - it is a product being sold, and its limited availability is the subject of the video. Removing it would change the video's entire premise. The Beachwaver Co. ACTS - it is the company selling the collab product, and its website is provided as a link. Removing it would make the product unfindable.
Call to action
Hurry...this will SELL OUT!! 🍒💓🍒
On-screen text
POV: You are on a photo shoot all day and missed the call that Kelsey's collab is almost SOLD OUT!!!
Original caption
OMG…what?? Erin just told me there’s only 22 PR Boxes left @Kelsey Martinez Hurry…this will SELL OUT!! 🍒💓🍒
More from @thebeachwaver
Their other posts in the index, biggest breakout first.
