#listerinepartner guys, today's the day

@kamrinwhite

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SoundTikTok sound · original sound - kamrinwhite

Promoted product

Listerinelisterine.com

Learn more about the mouthwash that kills 99% of bad breath germs, explore our oral care products and get tips on how to maintain healthy oral hygiene routines.

7 videos6 creators

Why it worked

The video effectively integrates the product into a relatable lifestyle scenario (preparing for a festival) and highlights a unique brand activation (the Swish Tour), making the promotion feel organic and engaging.

Summary

The creator prepares for Gov Ball by choosing her Listerine mouthwash intensity and packing Listerine To Go packets. She then visits the Listerine Swish Tour, where she samples mouthwash, enjoys a silent disco, and receives branded merchandise.

Structure

1Waking up and choosing mouthwash intensity
2Packing Listerine To Go packets for the event
3Visiting the Listerine Swish Tour

Original caption

#ListerinePartner Curate your playlist & your intensity with @ListerineOfficial 🎧🩵 #ad

More from @kamrinwhite

Product placement

LISTERINE® (mouthwash): ACTS - used by the creator to freshen breath before attending an event. Removing it would change the video's narrative about preparing for an event. LISTERINE® To Go Packets (mouthwash): ACTS - creator packs them for on-the-go use. Removing them would change the video's narrative about packing essentials. LISTERINE® Swish Tour (event/experience): ACTS - the central focus of the video, offering sampling, merch, and a silent disco. Removing it would change the entire video.

On-screen text

#listerinepartner guys, today's the day today we're doing something I always play music in the morning and just how the song that I pick so does my mouthwash intensity love that I get to partner with LISTERINE® for this because with their Total Care line just like my song playlist I get options but today I'm going with the brand new Extra Mild Mint because we're going to Gov Ball, baby we're stopping by the LISTERINE® Swish Tour because between packing my essentials like my LISTERINE® To Go Packets and figuring out where to meet I'm keeping the vibe light this morning plus the LISTERINE® Swish Tour is honestly bringing all the intensity to Gov Ball this year not only do you personally get to sample the intensities of their Total Care line that's a preference you really do need to figure out it's a part of your routine every day. It should be just how you like it but there's branded swag the opportunity to tune into a silent disco the opportunity to tune into a silent disco which I personally always wanted to do I can personally confirm that the playlist is amazing and as if the Swish Tour couldn't get any better you can also win some free goodies while you're there so I'll be off enjoying Gov ball with fresh breath thanks to LISTERINE®

Transcript

guys, today's the day today we're doing something I always play music in the morning and just how the song that I pick so does my mouthwash intensity love that I get to partner with LISTERINE® for this because with their Total Care line just like my song playlist I get options but today I'm going with the brand new Extra Mild Mint because we're going to Gov Ball, baby we're stopping by the LISTERINE® Swish Tour because between packing my essentials like my LISTERINE® To Go Packets and figuring out where to meet I'm keeping the vibe light this morning plus the LISTERINE® Swish Tour is honestly bringing all the intensity to Gov Ball this year not only do you personally get to sample the intensities of their Total Care line that's a preference you really do need to figure out it's a part of your routine every day. It should be just how you like it but there's branded swag the opportunity to tune into a silent disco the opportunity to tune into a silent disco which I personally always wanted to do I can personally confirm that the playlist is amazing and as if the Swish Tour couldn't get any better you can also win some free goodies while you're there so I'll be off enjoying Gov ball with fresh breath thanks to LISTERINE®