A dentist walks into a music festival and immediately goes to try different mouthwashes.

@bonsanemera

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Selling · Other Product

Listerineseen in 4 videos →https://www.listerine.com/ ↗

Why it worked

The video uses a relatable 'day-in-the-life' festival vlog format that naturally integrates the product as a solution to a common problem (bad breath from festival food), making the advertisement feel like helpful lifestyle advice.

Summary

A dentist attends a music festival to demonstrate how to maintain fresh breath using Listerine products. He highlights the new alcohol-free mouthwash and portable on-the-go packets as essential festival gear.

Structure

1Introduction to the dentist at a music festival
2Comparison of music and mouthwash intensity
3Review of the new alcohol-free Listerine
4Demonstration of on-the-go mouthwash packets
5Final recommendation and call to action

Product placement

Listerine Total Care Extra Mild and Listerine On-the-Go are featured throughout the video as the primary solution for fresh breath at a festival.

Original caption

Summer is officially here and I’ll be swishing with LISTERINE® Total Care EXTRA Mild and packing On-the-Go mouthwash all festival season long! #listerinepartner

More from @bonsanemera

Their other posts in the index, biggest breakout first.

Call to action

Find your swish intensity and Wash Your Mouth, Your Way.

On-screen text

MUSIC FESTIVALS & MOUTHWASH #ListerinePartner * don't forget to swish and spit!

Transcript

A dentist walks into a music festival and immediately goes to try different mouthwashes. That's not a bad joke. I'm a dentist and I'm here at Gov Ball with Listerine. Music and mouthwash can both be very intense experiences, so I'm partnering with Listerine to find the swish intensity that matches my musical taste. As an OG fan of Listerine's Classic Intense, it hurts to say this, but Listerine's new Alcohol-Free Extra Mild and its smooth, delicious mint without the burn is officially my favorite. We celebrated our fresh breaths and new favorite by dancing to our heart's content at Silent Disco. And even though festival season means yummy greasy food and potentially bad breath, the dentist in me packed a couple mini Cool Mint Listerine On-the-Go, which kept our breath fresh all day long. Summer is officially here and the number one dentist recommended mouthwash has you covered. Find your swish intensity and Wash Your Mouth, Your Way.