A DENTIST'S BIGGEST FEAR

@bonsanemera

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Selling · Other Product

Listerineseen in 4 videos →https://www.listerine.com/ ↗

Why it worked

The video uses a relatable 'insider' perspective from a professional (a dentist) to build trust, combined with a clear problem-solution narrative that makes the product feel essential.

Summary

A dentist explains his fear of having bad breath while treating patients and introduces the Listerine mouthwash range as his solution. He demonstrates the different products, including the on-the-go packs, to show how he maintains fresh breath.

Structure

1Identify the dentist's biggest fear
2Introduce Listerine as the solution
3Showcase the product range and benefits
4Demonstrate the on-the-go packs
5Final recommendation and CTA

Product placement

The creator holds and uses various Listerine mouthwash bottles and on-the-go packs throughout the video.

Call to action

Original caption

#ListerinePartner Putting my biggest fear as a Dentist to rest with LISTERINE® Total Care EXTRA Mild and On-the-Go mouthwash!

More from @bonsanemera

Their other posts in the index, biggest breakout first.

Go try their new range of mouthwash intensities and Wash Your Mouth, Your Way.

On-screen text

A DENTIST'S BIGGEST FEAR #ListerinePartner *when used twice daily*

Transcript

Everyone's afraid of the dentist, but do you know what a dentist's biggest fear is? Having bad breath in front of my patients. It's single-handedly the worst thing that I could do for my career. So today, I'm partnering with Listerine to try their new range of mouthwash intensities so I can put my biggest fear to rest. Of course, there's Listerine Classic Intense, which we all grew up and love, but alcohol-free Listerine Total Care Extra Mild, and its smooth, delicious flavor without the burn, is officially my new favorite. Not only does this freshen my breath, but it strengthens my teeth and provides 24-hour cavity protection. They even have these Listerine on-the-go Cool Mint packs which provide immediate freshness and fit in your pocket. I've literally been taking these to music festivals because I'm terrified of having bad breath. Listerine is the number one dentist-recommended mouthwash and thanks to them, my breath is fresh and my job as a dentist is safe. Okay, go try their new range of mouthwash intensities and Wash Your Mouth, Your Way.