Why it worked
The video leverages the popularity of a reality TV personality (Jasmine from Love Island) to create a trending makeup tutorial. By recreating an 'iconic' look, it taps into fan interest and the desire to emulate celebrity styles, making it highly shareable and engaging.
Summary
The creator demonstrates how to achieve a specific makeup look inspired by Jasmine from Love Island, using various products like foundation, concealer, bronzer, blush, highlighter, eyeshadow, eyeliner, mascara, lip balm, and setting spray. The tutorial breaks down each step of the makeup application process, highlighting key products and techniques used to replicate the iconic look.