I don't know if you guys have seen the Tate McRae x Neutrogena video where she literally gets the wipe

@minaamouse016

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Neutrogena Makeup Remover Wipes

Neutrogena® Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Re-move Oil & Waterproof Makeup, Alcohol-Free Makeup Wipes, 21 ct

2 videos2 creators

Why it worked

The video leverages a trending controversy and a popular creator to demonstrate a product's effectiveness in a relatable and visually convincing way, addressing a common user pain point (makeup removal).

Summary

The creator demonstrates the effectiveness of Neutrogena Makeup Remover Wipes by showing how well they remove a full face of makeup in a single swipe. She contrasts this with a previous video by Tate McRae that she found questionable in its use of the product.

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Transcript, structure and on-screen text

5 beats, a 163-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

Original caption

I wish she used it bc it actually works SO WELL, and honestly if not the wipes, the gentle cleanser also removes all your makeup really nicely @Neutrogena