I don't know if you guys have seen the Tate McRae x Neutrogena video where she literally gets the wipe

@minaamouse016

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Promoted product

Neutrogena Makeup Remover Wipes

Neutrogena® Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Re-move Oil & Waterproof Makeup, Alcohol-Free Makeup Wipes, 21 ct

3 videos3 creators

Why it worked

The video leverages a trending controversy and a popular creator to demonstrate a product's effectiveness in a relatable and visually convincing way, addressing a common user pain point (makeup removal).

Summary

The creator demonstrates the effectiveness of Neutrogena Makeup Remover Wipes by showing how well they remove a full face of makeup in a single swipe. She contrasts this with a previous video by Tate McRae that she found questionable in its use of the product.

Structure

1Introduce Tate McRae x Neutrogena controversy
2Show the questionable application method
3Demonstrate proper and effective use of the wipes
4

Original caption

I wish she used it bc it actually works SO WELL, and honestly if not the wipes, the gentle cleanser also removes all your makeup really nicely @Neutrogena

More from @minaamouse016

Product placement

Neutrogena Makeup Remover Wipes: ACTS - used to remove makeup, demonstrated to be effective. Removing it would change the video's demonstration. Neutrogena Gentle Cleanser: SPOKEN - mentioned as an alternative makeup remover. Removing it would not change the video's demonstration.

On-screen text

Tate McRae x Neutrogena Controversy Post show routine

Transcript

I don't know if you guys have seen the Tate McRae x Neutrogena video where she literally gets the wipe and doesn't even put it on her face. Like she's literally dabbing it. Actually saw it when she first posted it and I was laughing. I was like, there is no way. There's no way she put that on her face. But granted, let the girl get her bag, okay? Because the wipes work and I'm sure she knows that they work. I'm gonna show you what Tate didn't get to show you. These are literally the best wipes. I'm gonna show you. Let me take my makeup off. What I do is, hopefully in one take. So you can really see how well this works. Okay. And there we go. My skin looks beautiful. Skin doesn't feel dry like it feels very moisturized. That was a full face of makeup from one wipe. I promise it actually works, okay? Love you Tate.