Why it worked
The video taps into a popular and aspirational makeup trend (cut creases) and references well-known celebrities associated with it, making it relatable and visually appealing. The creator's promise to show an "easiest" method also lowers the barrier to entry for viewers.
Summary
The creator demonstrates how to achieve a cut crease makeup look, referencing Ariana Grande and Kylie Jenner's past makeup styles. She uses various products like eyeshadow, concealer, eyeliner, false lashes, and mascara to create the final look.