I don't care with this or not,

@minaamouse016

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SoundTikTok sound · original sound - minaamouse016

Promoted product

SoulGazer

The Soulgazer Set pairs the lengthening peptide mascara and waterproof gel eyeliner to intensify, lengthen, and lift your eyes. Clean and vegan.

Why it worked

The video taps into a popular and aspirational makeup trend (cut creases) and references well-known celebrities associated with it, making it relatable and visually appealing. The creator's promise to show an "easiest" method also lowers the barrier to entry for viewers.

Summary

The creator demonstrates how to achieve a cut crease makeup look, referencing Ariana Grande and Kylie Jenner's past makeup styles. She uses various products like eyeshadow, concealer, eyeliner, false lashes, and mascara to create the final look.

Structure

1Introduction and statement of opinion on cut creases
2Referencing celebrity cut crease looks
3Demonstrating cut crease application with eyeshadow
4Using concealer to define the cut crease

Original caption

For the 100th time, bring back cut creases 😩 @Patrick Ta Beauty @ColourPop Cosmetics @Tower 28 Beauty @ArdellBeauty @Kosas

More from @minaamouse016

Product placement

Patrick Ta Beauty (cosmetics brand, ACTS - used for blush, removing it would change the makeup look, promotional) ColourPop Cosmetics (cosmetics brand, ACTS - used for eyeshadow, removing it would change the makeup look, promotional) Tower 28 Beauty (skincare brand, APPEARS - mentioned in caption, but not used in video, removing it would not change the video) Ardell Beauty (eyelash brand, ACTS - used for false eyelashes, removing it would change the makeup look, promotional) Kosas (cosmetics brand, APPEARS - mentioned in caption, but not used in video, removing it would not change the video) SoulGazer (mascara, ACTS - used for mascara, removing it would change the makeup look, promotional)

Call to action

Let me show you how to get this look.

On-screen text

I don't care with this or not, but the hottest anyone look done a cut crease. Y'all talk about, Ariana Grande Like what was What happened? Cut creases. Kylie Jenner Like I wish you would King Kylie era. Like her makeup Cut creases. Every girl with a bad bitch era has always done And that is the thing. Like if you you're gonna And I'm gonna to do the easiest cut crease ever. I literally did Okay, an excuse for a cut crease. you how to My eyes are and ready to go. small dense brush I'm gonna go in with a little run that all along my crease, a triangle like so. go in with a fluffy brush and blend everything out. Then going in of concealer on a flat brush, gonna draw out my cut crease. following that line that I already drew. I'm going back same brush cleaning up the lines a little going for a pink vibe. So I'm gonna throw on some pink blush. tiniest wing liner, Ardell wispies, one of my We're gonna throw the SoulGazer on. the final look. how many times I have to say this, cut creases, Cause.

Transcript

I don't care with this or not, but the hottest anyone look done a cut crease. Y'all talk about, Ariana Grande. Like what was, what happened? Cut creases. Kylie Jenner. Like I wish you would King Kylie era. Like her makeup cut creases. Every girl with a bad bitch era has always done cut creases. And that is the thing. Like if you you're gonna and I'm gonna to do the easiest cut crease ever. I literally did it in two minutes. Okay, an excuse for a cut crease. Let me show you how to get this look. My eyes are all prepped and ready to go. Grabbing a small dense brush. I'm gonna go in with a little bit of brown, run that all along my crease, forming a triangle like so. Then I'm gonna go in with a fluffy brush and blend everything out. Then going in with a little bit of concealer on a flat brush, gonna draw out my cut crease, following that line that I already drew. I'm going back in with the same brush, cleaning up the lines a little. Going for a pink vibe. So I'm gonna throw on some pink blush. I'm gonna do the tiniest wing liner, Ardell wispies, one of my favorite mascaras. We're gonna throw the SoulGazer on. And that's the final look. I don't know how many times I have to say this, but y'all need to start doing cut creases, cause.