Surprising Fans In The Last Row With The Greatest Experience Ever ❤️

@espn

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Carolina Hurricanes

The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

Why it worked

The video taps into the emotional connection fans have with their team by offering an exclusive, behind-the-scenes experience. The surprise element and the genuine excitement of the fans create a highly shareable and engaging piece of content.

Summary

ESPN's Omar Raja surprises two Carolina Hurricanes fans in the last row with an upgraded experience. They receive passes to meet players, a signed hockey stick, and then get to meet one of the players and receive a signed jersey.

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Transcript, structure and on-screen text

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Original caption

@Omar Raja surprised these fans in the last row with a chance to high-five the team before they took the ice, a hockey stick signed by the entire team, upgraded seats, and a meet-and-greet with their favorite player! ❤️