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Good Nut
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16.0Talking HeadResult / Flex hookLifestyle
Hook
TOM BRADY JUST DROPPED HIS OWN COCONUT WATER BRAND CALLED 'GOOD NUT'
@vitacoco
1.2M followers · usually 33.6K views a post
Views
516.4K
Likes
22.1K
Comments
120
Shares
152
Selling · Other Product
Why it worked
The video leverages the fame of Tom Brady and a humorous, slightly absurd premise of competing in coconut water to create engaging content. The unexpected juxtaposition of a sports legend with a beverage brand, and the playful challenge, likely generated interest and shares.
Summary
Tom Brady has launched his own coconut water brand called 'Good Nut'. The video features a man humorously claiming he is better at coconut water than Tom Brady, despite Brady's athletic achievements.
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Transcript, structure and on-screen text
5 beats, a 63-word transcript and 4 lines of on-screen text — the parts you need to write your own version.
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Original caption
The GOAT (not at coconut water) @Tom Brady 💙
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