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31 videos2 creators
8.3Silent UGCPOV / Skit hookLifestyle
Hook
pov you're a coconut training for the big stage
@vitacoco
1.2M followers · usually 63.6K views a post
Views
288.7K
Likes
1.0K
Comments
51
Shares
112
Promoted product
Vita Coco
Vita Coco is a brand of coconut water featured in humorous skits and promotional content.
Why it worked
The video uses a humorous and unexpected visual of a product mascot engaging in a relatable activity (training for a performance) to create an engaging and shareable piece of content. The "pov" format and the clear branding contribute to its effectiveness.
Summary
A person in a Vita Coco coconut water carton costume is shown on a soccer field. The person kicks a soccer ball and then falls down as if practicing for a performance.
Structure
- 1Person in coconut costume on soccer field
- 2Kicks soccer ball
- 3Falls down
- 4Stands up and poses
Product placement
The person is wearing a costume designed to look like a Vita Coco Coconut Water carton. The Vita Coco logo and branding are clearly visible on the costume.
Original caption
here if the team needs me 🇺🇸 #vitacoco #coconutwater #worldcup
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