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All breakouts
31 videos2 creators
8.2Silent UGCContrarian hookLifestyle
Hook
coco man > messi
@vitacoco
1.2M followers · usually 63.6K views a post
Views
285.7K
Likes
1.3K
Comments
100
Shares
173
Promoted product
Vita Coco
Vita Coco is a brand of coconut water featured in humorous skits and promotional content.
Why it worked
The video uses a humorous and unexpected visual of a person in a product costume playing soccer, which is attention-grabbing and shareable. The comparison to Messi adds a layer of playful competition and relatability for sports fans.
Summary
A person in a Vita Coco Coconut Water costume is playing soccer on a field. The person kicks the ball towards the goal, and a person in the goal attempts to block it.
Structure
- 1Person in Vita Coco costume on soccer field
- 2Person kicks soccer ball
- 3Person in goal attempts to block
- 4Person in costume walks away
Product placement
The video features a person wearing a Vita Coco Coconut Water costume, prominently displaying the product's branding.
Original caption
dare you to tag messi #vitacoco #coconutwater
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