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All breakouts
Vita Coco Coconut Waterseen in 2 videos →https://linktr.ee/vitacocolinktree ↗
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8.8Silent UGCContrarian hookLifestyle
Hook
coco man > messi
@vitacoco
1.2M followers · usually 33.6K views a post
Views
285.6K
Likes
1.3K
Comments
100
Shares
173
Selling · Other Product
Why it worked
The video uses a humorous and unexpected visual of a person in a product costume playing soccer, which is attention-grabbing and shareable. The comparison to Messi adds a layer of playful competition and relatability for sports fans.
Summary
A person in a Vita Coco Coconut Water costume is playing soccer on a field. The person kicks the ball towards the goal, and a person in the goal attempts to block it.
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Transcript, structure and on-screen text
4 beats, a 2,624-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
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Original caption
dare you to tag messi #vitacoco #coconutwater
More from @vitacoco
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