@ayeitsanju — 69x breakout

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me and my BF vs. the worst hike on Oahu

@ayeitsanju

130.7K followers · usually 2.3K views a post

Views

131.2K

Likes

9.4K

Comments

1.3K

Why it worked

The video leverages a relatable couple dynamic and a popular, challenging local landmark to create a compelling 'challenge' narrative that keeps viewers engaged.

Summary

A couple hikes the Koko Head trail in Oahu, with the woman teasing her boyfriend about his estimated time to reach the top. They both struggle with the steep climb but eventually reach the summit together.

Structure

1Setting the challenge at the trailhead
2The couple begins the steep ascent
3The boyfriend takes the lead while the girlfriend follows
4They take a detour and a water break
5The girlfriend reaches the top first
6They celebrate at the summit

On-screen text

me and my BF vs. the worst hike on Oahu 10:33am 10:36am 10:42am 10:43am 10:44am 10:45am 10:46am 10:54am 10:55am 10:56am 10:59am 11am

Transcript

The first time I go Koko Head, how long do you think it's going to take you? 20 minutes, 15 minutes. 15 minutes? We are not getting up this in 15. Unless you be like that guy. So we're going to go at your pace. So realistically, maybe 25. Give me a 10 minute buffer because someone holding me back. All right, 25 minutes. He thinks he's going to make it in 25. He thought he could make it in 15. Look at him go. He's leaving me. Are you going here? This is harder, right? Yeah. I'll meet you on the other side. It's just right here. Was this scary? It was a little freaky. You keep leaving me and I'm running. Quick water break. Oh my god. It's not that bad. It's a blogger. This is for you. I see you're a bit tired. I'm feeling it now. I beat him. Let's go. I beat you. I'm dying. Honestly, you probably could have done it in 15 if you didn't have me. Killed it.