work day in my life

@ayeitsanju

130.7K followers · usually 2.3K views a post

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SoundTikTok sound · Magic Glockenspiel

Promoted product

BEIS x Disney

Why it worked

The video effectively blends aspirational lifestyle content (Disneyland, celebrity friends) with a clear product promotion (BEIS x Disney collection), creating a relatable yet exciting narrative for the target audience.

Summary

This video showcases a "work day in the life" of a social media marketer launching a collaboration between BEIS and Disney at Disneyland. It features behind-the-scenes content creation, influencer events, rides, treats, and exclusive views of fireworks, highlighting the new collection.

Structure

1Introduction to the work day and the BEIS x Disney launch
2Content capture and fun at Disneyland with friends
3Experiencing rides and treats
4Hosting an influencer event at 21 Royal
5Enjoying the fireworks show

Original caption

not your average work day in my life shooting @BÉIS x @Disney Style at Disneyland with your favorite celebrities + influencers! got to experience rides, sweet treats, and 21 Royal aka Walt Disney’s apartment in Disneyland and celebrate the launch of our new collection out now!! #disney #disneyland #workdayinmylife #beis #marketinggirlies

More from @ayeitsanju

Product placement

BEIS (brand of bags and luggage, ACTS - the bags are shown and are the subject of the collaboration and launch, removing them would change the video's focus) Disney (brand of theme park and entertainment, ACTS - the video is set at Disneyland and features Disney characters and attractions, removing it would change the video's setting and theme) Disney Style (brand of apparel and accessories, ACTS - it is part of the collaboration being promoted, removing it would change the video's focus) Guardians of the Galaxy: Mission Breakout (attraction at Disney California Adventure, APPEARS - it is shown in the video but not directly interacted with or promoted, removing it would not change the video's core message) Cars Land (area in Disney California Adventure, APPEARS - it is shown in the video but not directly interacted with or promoted, removing it would not change the video's core message) Walt Disney's apartment (historical location at Disneyland, APPEARS - it is mentioned as a location visited, but not the product being promoted, removing it would not change the video's core message)

Call to action

Disney x BEIS out now!!

On-screen text

work day in my life social/marketing girlie shooting BEIS x Disney at Disneyland

Transcript

work day in my life social/marketing girlie shooting BEIS x Disney at Disneyland I work on the social team at BEIS and today we launched our Disney x Space collab and to celebrate we're taking the bags to Disneyland. I captured content with Noah, back who turned out to be the biggest Disney fan, he was carrying around the Disney kids backpack all day and spitting out random DisneyLand facts. The day was filled with many Disney sweet treats and rides and sooner than later Shay and Tyler from Pretty Little Liars joined us and it was kids super's first time. We rode the Avengers ride for the third time that day and raced each other in cars. We were there to host an intimate event for influencers at 21 Royal which used to be Walt Disney's apartment. So these rooms were so cool. I didn't even know they existed at Disneyland. We had drinks, I captured content and interviewed our guests. We ended the night with an exclusive view of the fireworks from our balcony. And the collection is out now! So get it while you can!