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All breakouts
31 videos2 creators
17.4Silent UGCStory Open hookLifestyle
Hook
scouting for coconuts 🥥
@vitacoco
1.2M followers · usually 63.6K views a post
Views
305.7K
Likes
953
Comments
71
Shares
61
Promoted product
Vita Coco
Vita Coco is a brand of coconut water featured in humorous skits and promotional content.
Why it worked
The unexpected and humorous placement of a branded coconut water costume in a mundane setting like a soccer game likely created a memorable and shareable moment.
Summary
A person in a Vita Coco Coconut Water costume is seen on a soccer field, interacting with a golf cart and a referee. The video uses humor by juxtaposing the coconut water branding with a sports event.
Structure
- 1Person in Vita Coco costume on field
- 2Interacting with golf cart
- 3Interacting with referee
- 4Person in costume near goal
- 5
Original caption
taking applications #vitacoco #coconutwater
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