Why it worked
The video leverages the familiarity of an iPhone interface and a popular sound trend (remixed ringtones) to create a short, attention-grabbing piece of content. The direct display of the app store page with download metrics provides social proof and a clear call to action.
Summary
The video displays an incoming call screen on an iPhone with a ringtone labeled "Turn Up Ringer." It then transitions to an app store page for "Marimba Remix Ringtones," highlighting its high rating and download count, with a call to action to download the app.