Why it worked
The video provides a comprehensive and visually appealing demonstration of a nighttime skincare routine, featuring multiple popular brands. This format appeals to viewers interested in beauty and skincare, offering product recommendations and application techniques.
Summary
The creator demonstrates their nighttime skincare routine, applying various products to their face. The video showcases multiple brands and products used in the routine, from cleansing to moisturizing.
Structure
- 1Introduction to nighttime skincare routine
- 2Cleansing with Dermalogica and Experiment
- 3Toning with Glow Recipe
- 4Applying mist and toner with Eadem and Bloomeffects
- 5Applying essence and serum with Haruharu Wonder and Experiment
- 6Applying serum and balm with Cocokind, Dieu, Beauty of Joseon, and Eadem
Product placement
DERMALOGICA PRECLEANSE OIL CLEANSER: it ACTS - it is used to cleanse the face. Removing it would change what happens in the video.
EXPERIMENT PLASMA WASH: it ACTS - it is used to cleanse the face. Removing it would change what happens in the video.
CLEAN TOWELS ORIGINAL: it ACTS - they are used to dry the face. Removing them would change what happens in the video.
GLOW RECIPE LHA + AHA TONER PADS: it ACTS - they are used to tone the face. Removing them would change what happens in the video.
EADEM MAMI WATA RESCUE MIST: it ACTS - it is sprayed on the face. Removing it would change what happens in the video.
BLOOMEFFECTS ROYAL TULIP BI-PHASE TONER: it ACTS - it is applied to the face. Removing it would change what happens in the video.
HARUHARU WONDER BLACK RICE BARRIER ESSENCE: it ACTS - it is applied to the face. Removing it would change what happens in the video.
EXPERIMENT CONTINUUM SERUM: it ACTS - it is applied to the face. Removing it would change what happens in the video.
COCOKIND ELECTROLYTE RESCUE SERUM: it ACTS - it is applied to the face. Removing it would change what happens in the video.
DIEUX INSTANT ANGEL: it ACTS - it is applied to the face. Removing it would change what happens in the video.
BEAUTY OF JOSEON REVIVE EYE SERUM: it ACTS - it is applied to the eye area. Removing it would change what happens in the video.
EADEM LE CHOUCHOU BALM: it ACTS - it is applied to the lips. Removing it would change what happens in the video.