One Of The Old School Ways To Get A Buyer's Attention At A Retailer

@openresidency

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Selling · Course / Info

Bloomseen in 56 videos →https://youtu.be/LjMSIHzNDSo ↗

Why it worked

The video provides a high-value, actionable 'insider' growth hack that feels like a secret, which builds authority for the speaker and encourages viewers to click the link for more.

Summary

The speaker explains a modern strategy for getting a brand into retail stores by leveraging influencer marketing to create social proof. He contrasts this with old-school methods like buying billboards to capture a buyer's attention.

Structure

1Identify the old-school retail strategy
2Explain the modern influencer-led alternative
3Describe the psychological effect on the buyer
4Conclude with the result of the strategy

Product placement

The speaker identifies as the CEO/Co-Founder of BLOOM, which is the subject of the podcast/content being promoted.

Call to action

FULL EPISODE LINK IN BIO

On-screen text

One Of The Old School Ways To Get A Buyer's Attention At A Retailer GREG LAVECCHIA CEO/CO-FOUNDER OF BLOOM Minneapolis 2022 2023 FULL EPISODE LINK IN BIO

Original caption

Find who the buyer follows. sign them. watch what happens 👀👇 #business #entrepreneur #retail #founder #startup

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Transcript

One Of The Old School Ways To Get A Buyer's Attention At A Retailer. Let's just say we're talking about Target, they're in Minneapolis. You would buy the billboards in Minneapolis for your brand. And then they would be like, I'm seeing this brand everywhere. Like how I should probably call them up and try to get them in my store. How we did that in 2022 or 2023 was we would find the buyer and who they followed on Instagram. And then we would sign all of those influencers. And they'd be like, I'm seeing this product all over Instagram. Everyone I follow is talking about it. Can we have a meeting? Because I want to get this on my shelves.