How Allison sold Poppi for $1.95B!!

How Allison sold Poppi for $1.95B!! Allison Elsworth Just sold her Pepsi for $1.95B!! Just 10 years after creating the original recipe in her kitchen. Those $25K vending machines now. walking into my first Super Bowl ad like Allison created a cultural movement that big brands like Pepsi just can't create. And here is her story. PEPSICO poppi PS, I'm Ruffin. Make sure to follow female founder stories just like this In 2015, Allison with gut issues. She found the only thing that helped was apple cider vinegar, but she hated the taste. Experimenting in her kitchen, Allison developed the OG recipe Mother. With real fruit, apple cider vinegar, and less than 5 grams of sugar. poppi prebiotics apple cider vinegar 5g sugar or less 35 calories or less offering digestion benefits and a healthy alternative to soda. After just three Farmer's Market, they were approached by Whole Foods. And then in 2018, Allison and her Shark Tank, landing a deal with Rohan, a former Coca Cola exec. He invested $400K for a 25 percent stake, valuing the company at $1.6M. Meaning he's made hundreds of millions on this investment. Today, Poppi is one of the fastest growing beverage brands in the U.S. Sold in over 100 retailers, they're earning over $100M in revenue each year. Their influencer marketing and founder led content strategy has defined their success. In the early days of TikTok, Allison created a video with over 50M views. Selling 100K cans overnight. Their viral success has attracted over $50M in venture capital funding. Functional Beverages Global Market Report 2025 CAGR 5.9% $164.8 billion $175 billion $220.93 billion Poppi absolutely nailed the timing of the functional beverage market, which is expected to reach $220B by 2029. And that's how.