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Their other posts in the index, biggest breakout first.
Shopify just dropped 150 plus new updates. Here's what brand owners need to know. First, native A/B testing for themes and checkout. Then, Campaign Autopilot. Shopify AI will set up campaigns across Meta, Shop, and email with more coming soon. You can set guardrails including ROAS targets. Advertising is going to become far simpler for brands to test. Analytics now have daily insights plus annotations to track events like theme changes or adding an app, which is excellent, and you can set targets to track progress. Then, Sidekick now works with popular apps like Klaviyo for email, Judge.me for reviews, and Loop for returns. It can answer questions and take action in those apps directly. And saving the best for last, the theme of this edition is everywhere. So we are seeing Shopify within more agentic shopping, and Shop Pay is now available on checkouts outside of Shopify. This is less than 10% of the updates. You can view the entire list at the link in my profile.