Gear Acquisition Syndrome

Gear Acquisition Syndrome We used to live our hobbies, now into them. Mike decides he's Before he logs a single mile, he buys Tracksmith half tights, a Garmin Phoenix Bandit socks, Satisfy and a pair of Alphaflys designed for a marathon, he has not signed up for HE HAS SPENT $1100 AND RAN 0 MILES THIS IS NOT A RUNNING STORY The guy who wants photography he shot his coffee at least. incidentally, La Marzocco Micra on his counter. his espresso phase. most of his coffee from BLANK STREET THE EXISTENTIAL QUESTION are you buying or are you procrastinating Musicians named this decades ago, GEAR ACQUISITION But it stop being a and has become the default way every hobby. Becoming a runner of unglamorous Becoming a person who owns running gear costs $500. FREE 2-DAY DELIVERY The purchase identity It's a trap and the post like doing the act. IT IS OUR LITERAL BRAIN CHEMISTRY Announce your and the urge to write it drops. AND THE BRANDS UNDERSTAND THIS PERFECTLY They're selling plan to be That outfit looks fast. It looks sick. The color this camera, everything The camera's how Future you is Future you is gonna make money The cameras are I'm gonna start OSMO In a world of overconsumption, I can recommend CHASING YOUR GOALS WITH WHAT YOU HAVE FIRST YOU'LL BE SURPRISED HOW FAR YOU GET