I'm a software engineer at Google, and if you're trying to break into tech without a CS degree, listen to this.

@shah_raza_

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SoundTikTok sound · Study Routine (Lofi)

Promoted product

AnitaB.org Apprenticeship Pathway Programanitab.org

AnitaB.org, a global nonprofit, creates programs, events, and resources to help tech workers and companies grow, connect, and shape the future of the industry.

Why it worked

The video leverages the creator's authority as a Google engineer to provide high-value, actionable career advice, making the promotion feel like a helpful tip rather than a sales pitch.

Summary

A software engineer at Google recommends the AnitaB.org Apprenticeship Pathway Program for people without a CS degree. He explains the program's benefits, including training, mentorship, and job placement, and encourages viewers to sign up for the interest form.

Structure

1Hook: Break into tech without a CS degree
2Explain the program benefits: training, mentorship, and job placement
3Highlight the 97% retention rate
4

Original caption

Break into tech WITHOUT a CS Degree #career #college #Tech #computerscience #fyp

More from @shah_raza_

Product placement

The creator shows the AnitaB.org website on his phone screen to demonstrate how to sign up for the interest form.

Call to action

Go ahead and sign up for the interest form.

On-screen text

I'M A SOFTWARE ENGINEER AT GOOGLE AND IF YOU'RE TRYING TO BREAK INTO TECH WITHOUT A CS DEGREE, LISTEN TO THIS. I'M ABOUT TO PUT YOU ON. 97% RETENTION RATE. YOU DON'T NEED ANY CS DEGREE. IT'S CALLED ANITA B. GUYS, FOLLOW WHAT I'M DOING. BEFORE IT'S TOO LATE.

Transcript

I'm a software engineer at Google, and if you're trying to break into tech without a CS degree, listen to this. I'm about to put you on. I found the program that's the ultimate hack. They not only technically train you, they also mentor you, and the big thing too is once you're done with the actual program itself, they partner you with the actual company and get you a paid apprenticeship with it. The huge thing too is this company has a 97% retention rate. That means for people that join in, 97% of them are able to go and get jobs through this program. It's actually insane. The huge thing is you don't need any CS degree. This is literally for the boot campers, the self-taughts, the people that don't have a degree in CS. This is for you guys. It's called Anita B. I'm including an image right here. Guys, follow what I'm doing. You need to go ahead and sign up for the interest form because the applications for the cohort are going to be opening up soon, but currently it's closed right now, but it should be opening up soon. So go ahead and join in before it's too late. So if you're struggling and you can't land a job right now, go ahead, apply, get into this cohort and you're chilling from there. Follow for more advice. I don't know anyone else giving actual sauce like this for you guys. Later.