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The Stock Price of Wix.com Has Dropped More Than 70% in the Last 12 Months Wix has seen its share price fall by more than 70% over the past year as investors question how AI will reshape the website-building industry. In my opinion, there are several reasons behind this. The platform has historically struggled with SEO compared to more flexible alternatives. This is still a real problem. Many of its AI promises are still evolving, competition from AI-powered “vibe coding” tools has intensified, and its template-based approach is starting to feel dated in a world where AI can build highly customised websites from a simple prompt. At the same time, Wix is investing heavily in AI and restructuring the business, including significant workforce reductions, while trying to compete with a new generation of AI-native website builders. The website-building industry is changing rapidly, and AI is forcing every platform to adapt. Watch the full video to hear my thoughts. #Wix #websites #website #WebDevelopment #vibecoding