Using the Kimpton Secret Password

@traveldaddydave

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SoundTikTok sound · original sound - banned_shannon

Promoted product

Kimpton Hotels

Why it worked

The video leverages a 'secret' or 'insider' promotion, creating curiosity and a sense of exclusivity. The relatable experience of receiving a freebie, combined with the potential for larger prizes, encourages engagement and sharing.

Summary

The creator checks into a Kimpton hotel using a secret password, "In Bloom and Out of Office," to receive a free gift. While some guests receive room upgrades or gift certificates, this creator received Garrett Popcorn.

Structure

1Introduce Kimpton secret password
2Check into hotel using password
3Receive Garrett Popcorn
4Discuss other guests' prizes
5Ask viewers about their experiences

Product placement

Kimpton Hotels (ACTS - the hotel chain is the subject of the video, the secret password promotion is a feature of the hotel chain; removing it changes the video's topic) Garrett Popcorn (APPEARS - a bag of popcorn is shown and eaten, but it is incidental to the main promotion of the hotel; removing it does not change the video's topic)

Original caption

The Kimpton SECRET PASSWORD is “In Bloom And Out Of Office” You just say it at checkin and get a secret free gift. And while I got free Garret Popcorn, some people are getting full on room upgrades, and even gift certificates! Have you tried this yet? Who’s got the best prize?! #hotel #secret #password #travel #kimpton@Kimpton by IHG

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Call to action

Let me know in the comments

On-screen text

Using the Kimpton Secret Password I'm about to check into a Kimpton hotel using their secret password to see what happens when I say it The Secret Password is "In Bloom and Out of Office" And you just have to work that into a sentence lol "so the flowers are in bloom and I'm out of office here" Really putting the ole acting classes to good work here "oh alright... just a moment okay" Feeling real dorky but i did it "alright some free popcorn" "okay so apparently it's not just any popcorn" it's Chicago famous Garrett popcorn and that makes a big difference have you guys tried the secret password yet what are you getting Let me know in the comments

Transcript

I'm about to check into a Kimpton hotel using their secret password to see what happens when I say it. The Secret Password is "In Bloom and Out of Office" And you just have to work that into a sentence lol. "so the flowers are in bloom and I'm out of office here". Really putting the ole acting classes to good work here. "oh alright... just a moment okay". Feeling real dorky but i did it. "alright some free popcorn". Okay so apparently it's not just any popcorn. It's Chicago famous Garrett popcorn and that makes a big difference. Have you guys tried the secret password yet? What are you getting? Let me know in the comments.