Using the Kimpton Secret Password

@traveldaddydave

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Promoted product

Kimpton Hotels

Why it worked

The video leverages a 'secret' or 'insider' promotion, creating curiosity and a sense of exclusivity. The relatable experience of receiving a freebie, combined with the potential for larger prizes, encourages engagement and sharing.

Summary

The creator checks into a Kimpton hotel using a secret password, "In Bloom and Out of Office," to receive a free gift. While some guests receive room upgrades or gift certificates, this creator received Garrett Popcorn.

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Transcript, structure and on-screen text

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Original caption

The Kimpton SECRET PASSWORD is “In Bloom And Out Of Office” You just say it at checkin and get a secret free gift. And while I got free Garret Popcorn, some people are getting full on room upgrades, and even gift certificates! Have you tried this yet? Who’s got the best prize?! #hotel #secret #password #travel #kimpton@Kimpton by IHG