The video likely resonated with creators who are struggling to land brand deals by offering a relatable and counter-intuitive solution: authenticity over forced brand-aligned content. The creator's personal story and direct advice provide value and encourage engagement.
Summary
The creator shares her experience of struggling to get brand deals as a UGC creator by trying to create content she thought brands wanted. She found more success and inbound deals once she started being authentic and creating content she genuinely enjoyed, regardless of brand appeal.
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Transcript, structure and on-screen text
6 beats, a 133-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
how to get more brand deals as a ugc creator, i stopped trying and that’s when they came 👀 i used to make content i thought brands wanted to see. polished. strategic. performing the “ugc creator” role. it didn’t work. the moment i just started being myself, content i’d make even with no brand watching, that’s when inbounds actually started. are you making content for brands or are you just being yourself? 👇 #ugccreators #branddeals #contentcreator #ugccommunity
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