OLIVE OIL VS. BUTTER

@danahassonn

2.9M followers · usually 22.4K views a post

Views

4.2M

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178.3K

Comments

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SoundTikTok sound · Morning Bossa Nova

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4 videos

Why it worked

The video taps into a common baking question and provides a direct comparison, making it relatable and informative for a wide audience interested in baking. The creator's personal brand and website are subtly integrated, encouraging engagement.

Summary

The creator compares baking cookies using olive oil versus butter. They prepare two batches of dough, one with olive oil and one with butter, noting immediate differences in texture and color. The video also mentions a website for signing up for a waitlist.

Structure

1Introduction of the cookie baking experiment (olive oil vs. butter)
2Preparation of the first batter using olive oil
3Preparation of the second batter using butter
4

Original caption

Olive oil vs. Butter — @Homemade ish #homemadeish #cookies #testingrecipes #homemadeishtestkitchen #bakingmix

More from @danahassonn

Product placement

Homemade ish (brand): Appears as a watermark and in the creator's bio. It is the creator's own brand, which they are building. Removing it would not change what happens in the video, but it is the creator's brand. Olive oil (ingredient): Acted upon by the creator, used in baking. Removing it would change the recipe. Butter (ingredient): Acted upon by the creator, used in baking. Removing it would change the recipe.

Call to action

Sign up at homemadeish.com

On-screen text

OLIVE OIL VS. BUTTER Oil butter WELCOME AND TEST HAVE WHICH WHAT BETWEEN BUTTER OIL THIS I'VE REALLY OIL ALWAYS THE DO THAT EXACT THEN FEW BATCH SECOND KNOW USE ALSO WE'RE PACKAGING IF WAITLIST FIRST SIGN ISH.COM NORMAL SO AND SAW COURSE WAS DRY WAS WHAT HAPPENS AS BIGGEST SEEMS GOING TRUE HAPPENS BECAUSE INVOLVED CHANGES SO FROM DO HAPPEN

Transcript

Olive oil vs. Butter Do you think you know how to bake cookies? Let's test that. Welcome to Homemade ish and test kitchen. And today I'm doing a test that a lot of you have asked me to do, which is what is the difference between using butter and using oil? For this experiment, I've really used good olive oil. As always, we start the same. I do one batter that is the exact same thing. And then a few changes. So I made the first batch and then the second batch. And you know, I use homemade ish. Also, we're packaging. If you want to join the waitlist, first sign up at homemadeish.com. Normal programming. So for this batch, I added olive oil. And saw instantly saw difference. Of course, the color and I felt like it was less dry. Was what happens. So even though it seems going, you true happens because involved changes. So from do happen?