MELTED BUTTER VS. SOFTEN BUTTER

@danahassonn

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SoundTikTok sound · Morning Bossa Nova

Promoted product

Homemade ishhomemadeish.com

Simple Ingredients, Endless Creations

4 videos

Why it worked

The video taps into a common baking question with a clear visual comparison, making it relatable and informative for a broad audience interested in baking.

Summary

This video compares the results of baking cookies using either soft butter or melted butter. The creator demonstrates the dough preparation for both, highlighting how melted butter makes the dough appear drier and softer butter incorporates better.

Structure

1Introduction: Melted vs. Softened Butter Test
2Preparing dough with soft butter
3Preparing dough with melted butter
4Explaining the difference in dough texture

Original caption

Melted butter vs. Soften butter @Homemade ish #homemadeishtestkitchen #homemadeish #cookies #bakingmix

More from @danahassonn

Product placement

Homemade ish (brand name appears on screen and in caption, it is the name of the creator's test kitchen/brand, and the creator is demonstrating a baking recipe using it, so it ACTS. Removing it would change the context of the video.)

Call to action

Follow @Homemade ish for all updates on TikTok

On-screen text

MELTED BUTTER VS. SOFTEN BUTTER TEST WELCOME ISH AND TESTING HAPPENS BAKE SOFT VERSUS BUTTER THING THE ALWAYS SAME RECIPE HOMEMADE BEEN SOME DELAYS RUN SO SURE DATE FOLLOW FOR ON TIKTOK TALK SO BUTTER ACTUALLY FAT 15 16 JUST LITTLE OF SO TEMPERATURE PLAYS ROLL COOKIES SOLID SOFT VERSUS TO VISUAL OBVIOUSLY DOUGH WHEN BUTTER USE BUTTER BETTER IS THE WHERE HAPPENS

Transcript

If you think you know how to bake cookies, let's test that. Welcome to Homemade ish Test Kitchen. And today we're testing what happens when you bake with soft butter versus melted butter. So, here's the thing. When I test the recipe, I always use the same base recipe, which is Homemade ish. And we've been having some delays on our production run. So, sure you're up to date. So follow Homemade ish for all updates on TikTok. Now, let's talk so butter. So what is actually fat? 80% fat and between 15 and 16% water. So the temperature actually plays a huge role in the cookies. When you use solid, I should say soft butter versus melted butter, to the visual obviously makes the dough drier when you use soft butter. Then when you use melted butter, it incorporates better. So what do you think is actually going to happen in the oven? Because that's where the magic happens.