WE DON'T WANT AI

@juliabroome

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Why it worked

The video taps into a current cultural sentiment of AI fatigue and a desire for authentic, human-created content, offering actionable ideas that resonate with creators looking to connect with their audience on a deeper level.

Summary

The video discusses the rise of anti-AI content, explaining that creators leaning into this trend are positioning themselves as "comfort creators" who offer a safe space for human creativity. It highlights how low-effort, undeniably human content is outperforming AI-generated content and provides lists of both low-effort and high-effort anti-AI content ideas, concluding that creators who feel the most human will win in the next era.

Structure

1Introduction to anti-AI content trend
2Explanation of comfort creators and human experience
3Low-effort anti-AI content ideas
4High-effort anti-AI content ideas
5Prediction for future content creators

On-screen text

WE DON'T WANT AI I HATE AI. HOT PEOPLE HATE AI THE RISE OF ANTI-AI CONTENT The AI fatigue is starting to kick in so much so that anti-AI content is performing extremely well right now So here's how you're going to take advantage of this The creators who want to lean into anti-AI content are making it very known that they are a comfort creator and that they are a safe space for 100% original and creative ideas like AI could literally never This is a low effort reel that outperformed 99% of her other content. Posting something like this that is undeniably human is going to receive an outpouring Of love and appreciation People are craving real art and a real human experience LOW-EFFORT ANTI-AI CONTENT IDEAS: An AI prompt wishes it could EXAMPLE VISUALS: creating art, crafting the perfect UGC set-up, hosting a friend-group dinner, thrift store finds, arranging your flowers from the farmers market, styling your bookshelf AI's been real quiet since this dropped EXAMPLE VISUALS: real-life hacks (mom-hacks), a transformation, a video of your product (use this to silently sell) AI has left the chat EXAMPLE VISUALS: show a vacation that made it out of the group chat, share a family moment, a "touching grass" moment of you reading / hiking I dare AI to try EXAMPLE VISUALS: share cooking the perfect meal, artwork, coloring, decorating, designing, using your own imagination and creativity AI hates to see me coming EXAMPLE VISUALS: show clips of you finding the whimsy in everything, clips of you hosting, going to the farmer's market, creating your dream life without the use of AI Documented, not generated EXAMPLE VISUALS: VLOG-style content, real-life moments, summer side quests, building a brand, motherhoood moments that aren't Moving on to a higher effort concept like this one why brooches feel anti-AI As a creator, I'm constantly analyzing why some things land and why some things don't I have a suspicion this has to do with AI Notice that this wasn't just your average Here's what I find chic this week This creator used an anti-AI concept to do a very unique trend-spotting video It was the kind of video that made her audience feel the need to engage HIGH-EFFORT ANTI-AI CONTENT IDEAS: AI-Escapism diaries (vlogs from local coffee shops, gardening vlogs, crafting, handwritten notes, etc) Why Vintage Shopping *feels* Anti-AI The Death of Algorithm Fashion (how to reconnect to your style individuality) Anti-AI ______ Formulas Anti-AI Outfit Formulas Anti-AI Home Decor Formulas Anti-AI Business Formulas Day x of reconnecting to your imagination Book-Therapy: anti-brain rotting books to read Day X of building a brand with a pulse (this one is perfect for a founder in the early stages of business building) Why Farmer's Markets *feel* Anti-AI The lost art of boredom UN-normalizing your phone addiction: solo date ideas, high-value hobbies, side-questions, etc Touching grass chronicles Collected, not Curated (series showing how to build your wardrobe, your book collection, your jewelry collection, your vintage collection to reflect YOUR personal style) The Art of Having Taste* Recipes AI Could Never Grandmother-core cooking Why gardening *feels* ANTI-AI I'm calling it right now that the creators who win this next era are not going to be the ones who use the *most* AI to create their content!! It'll be the creators who feel the most human

Original caption

anti-AI comfort creators are hereee 👀🧸💖 #comfortcreator #contentideas #creatorfyp

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Transcript

The AI fatigue is starting to kick in so much so that anti-AI content is performing extremely well right now. So here's how you're going to take advantage of this. The creators who want to lean into anti-AI content are making it very known that they are a comfort creator and that they are a safe space for 100% original and creative ideas like AI could literally never. This is a low effort reel that outperformed 99% of her other content. Posting something like this that is undeniably human is going to receive an outpouring of love and appreciation. People are craving real art and a real human experience. LOW-EFFORT ANTI-AI CONTENT IDEAS: An AI prompt wishes it could. EXAMPLE VISUALS: creating art, crafting the perfect UGC set-up, hosting a friend-group dinner, thrift store finds, arranging your flowers from the farmers market, styling your bookshelf. AI's been real quiet since this dropped. EXAMPLE VISUALS: real-life hacks (mom-hacks), a transformation, a video of your product (use this to silently sell). AI has left the chat. EXAMPLE VISUALS: show a vacation that made it out of the group chat, share a family moment, a "touching grass" moment of you reading / hiking. I dare AI to try. EXAMPLE VISUALS: share cooking the perfect meal, artwork, coloring, decorating, designing, using your own imagination and creativity. AI hates to see me coming. EXAMPLE VISUALS: show clips of you finding the whimsy in everything, clips of you hosting, going to the farmer's market, creating your dream life without the use of AI. Documented, not generated. EXAMPLE VISUALS: VLOG-style content, real-life moments, summer side quests, building a brand, motherhoood moments that aren't. Moving on to a higher effort concept like this one. why brooches feel anti-AI. As a creator, I'm constantly analyzing why some things land and why some things don't. I have a suspicion this has to do with AI. Notice that this wasn't just your average. Here's what I find chic this week. This creator used an anti-AI concept to do a very unique trend-spotting video. It was the kind of video that made her audience feel the need to engage. HIGH-EFFORT ANTI-AI CONTENT IDEAS: AI-Escapism diaries (vlogs from local coffee shops, gardening vlogs, crafting, handwritten notes, etc). Why Vintage Shopping *feels* Anti-AI. The Death of Algorithm Fashion (how to reconnect to your style individuality). Anti-AI ______ Formulas. Anti-AI Outfit Formulas. Anti-AI Home Decor Formulas. Anti-AI Business Formulas. Day x of reconnecting to your imagination. Book-Therapy: anti-brain rotting books to read. Day X of building a brand with a pulse (this one is perfect for a founder in the early stages of business building). Why Farmer's Markets *feel* Anti-AI. The lost art of boredom. UN-normalizing your phone addiction: solo date ideas, high-value hobbies, side-questions, etc. Touching grass chronicles. Collected, not Curated (series showing how to build your wardrobe, your book collection, your jewelry collection, your vintage collection to reflect YOUR personal style). The Art of Having Taste*. Recipes AI Could Never. Grandmother-core cooking. Why gardening *feels* ANTI-AI. I'm calling it right now that the creators who win this next era are not going to be the ones who use the *most* AI to create their content!! It'll be the creators who feel the most human.