THE ART OF HEADLINE TYPOGRAPHY

Headline typography is outperforming almost everything right now So instead of spending hours editing, we are going to lean into what the algorithm is rewarding so that you are maximizing your growth potential. Headline typography like this, or like this, or like this has absolutely exploded. It acts as an immediate pattern disruptor and here are the three things that you need to know. Number one, how to use it without blending in with everybody else. I'm going to start here and let me just expose some of the basics. The fonts that most people are using is either the classic font, or they're using Helvetica Now, which is directly in CapCut or Canva, or probably anywhere that you're editing. And while I definitely want you to take advantage of this shift, I don't want you to copy everyone else. I'm going to show you examples of people who are utilizing this trend without copying. Moving on to number two, which is the art of butter yellow. Butter yellow has very quickly become one of the highest performing colors in headline typography. But it's not because the algorithm just rewards the color yellow. It's because our attention is drawn to contrast. The lesson here is to focus on creating your own type of visual distinction. The last key element is how to use this to grow. We have probably a few more months of this style dominating before we see it start to fade away. But I don't want you to look at it as just a trend. I want you to think about this as a communication strategy. • pique curiosity: Your headline should peak curiosity, instantly relate to your • instantly relate: • explain the value: or it should explain the value of your post without anybody having to even click on it and listen. This is your sign to lean all the way into headline typography, and if you want help with that, let me know below.