PARENTS DON'T SKIP THIS

@katie.cannonxo

84.9K followers · usually 708 views a post

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485.4K

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Promoted product

Settlemate

Settlemate is an app that helps users check their eligibility for class action lawsuit settlements and track legal claims.

6 videos2 creators

Why it worked

The video taps into parental concerns about product safety and potential health risks for children, leveraging a trending topic (lawsuits) to drive engagement. The creator's personal connection and the introduction of a helpful app also contribute to its shareability.

Summary

The creator discusses a lawsuit against Tom's of Maine toothpaste, alleging it contains unsafe levels of lead and arsenic. They recommend using the Settlemate app to track lawsuits and advise viewers to be cautious if they use the product.

Free account

Transcript, structure and on-screen text

5 beats, a 285-word transcript and 41 lines of on-screen text — the parts you need to write your own version.

Original caption

So we’re lead-testing toothpaste now? 😳 Every time I think I’ve heard the wildest lawsuit, another one comes along. If you’ve ever used this brand, this is one worth keeping an eye on. #toothpaste #consumernews #classaction #lawsuitnews #leadtesting