PARENTS DON'T SKIP THIS

@katie.cannonxo

84.9K followers · usually 708 views a post

Views

485.4K

Likes

17.9K

Comments

788

Shares

10.9K

SoundTikTok sound · original sound - katie.cannonxo

Promoted product

Settlemate

Settlemate is an app that helps users check their eligibility for class action lawsuit settlements and track legal claims.

8 videos3 creators

Why it worked

The video taps into parental concerns about product safety and potential health risks for children, leveraging a trending topic (lawsuits) to drive engagement. The creator's personal connection and the introduction of a helpful app also contribute to its shareability.

Summary

The creator discusses a lawsuit against Tom's of Maine toothpaste, alleging it contains unsafe levels of lead and arsenic. They recommend using the Settlemate app to track lawsuits and advise viewers to be cautious if they use the product.

Structure

1Warning about toothpaste
2Introducing the lawsuit against Tom's of Maine
3Explaining the alleged contaminants
4

Original caption

So we’re lead-testing toothpaste now? 😳 Every time I think I’ve heard the wildest lawsuit, another one comes along. If you’ve ever used this brand, this is one worth keeping an eye on. #toothpaste #consumernews #classaction #lawsuitnews #leadtesting

More from @katie.cannonxo

Product placement

Tom's of Maine: ACTS - This is a brand of toothpaste that is being tested for lead and arsenic. The video discusses a lawsuit against the brand. Removing it would change the video's subject. Tom's of Maine Kid's Natural Fluoride Free Toothpaste: ACTS - This is a specific product from Tom's of Maine that is alleged to contain lead and arsenic. Removing it would change the video's subject. Crest: APPEARS - A tube of Crest toothpaste is briefly shown on screen. Removing it would not change what happens in the video. Settlemate: ACTS - This is an app that the creator used to find information about lawsuits. The app is shown on screen and its function is explained. Removing it would change the video's subject.

Call to action

Send this to anybody who uses that toothpaste, especially if their kids use it. Come back for more class action news.

On-screen text

PARENTS DON'T SKIP THIS My daughter's been getting headaches for the past two weeks If you're a parent, whatever you do DO NOT BUY this fucking this toothpaste GETTING EXTRA CLEAN WHITENING ACTION SUGAR ACID PROTECTION 24H THE WE LITERALLY CENTRED TO THE DOCTOR THEY CAN'T FIGURE OUT WHAT'S GOING ON WE HAVE NO IDEA WHAT'S GOING ON FINALLY SEEN ARE ALL THERE'S IN THIS Wait, we're lead testing toothpaste now? Wait, we're lead testing toothpaste now? That video is exactly how I found out that Tom's of Maine is being sued A class action lawsuit was filed alleging that one of their kids' toothpaste contained unsafe levels of lead and arsenic We're not talking about some random off-brand product We're talking about toothpaste marketed to children According to the lawsuit, independent testing allegedly found lead and arsenic in Tom's of Maine Kid's Natural Fluoride Free Toothpaste in the silly strawberry flavor The company's denying wrongdoing, but the lawsuit claims that consumers were never told about the alleged presence of these heavy metals And honestly, that's the part that gets me. Because people buy products like this thinking that they're making a healthier choice If you've used Tom's of Maine toothpaste products, this is definitely one you want to keep your eye on Now, there's actually a few lawsuits against Tom's of Maine One is open right now that you can go ahead and file I found all of this out on the Settlemate app It is my one-stop shop for keeping track of lawsuits, when they're open, when they're closing, and how to file Send this to anybody who uses that toothpaste, especially if their kids use it And as always, come back for more class action news

Transcript

My daughter's been getting headaches for the past two weeks If you're a parent, whatever you do DO NOT BUY this fucking this toothpaste GETTING EXTRA CLEAN WHITENING ACTION SUGAR ACID PROTECTION 24H THE WE LITERALLY CENTRED TO THE DOCTOR THEY CAN'T FIGURE OUT WHAT'S GOING ON WE HAVE NO IDEA WHAT'S GOING ON FINALLY SEEN ARE ALL THERE'S IN THIS Wait, we're lead testing toothpaste now? Wait, we're lead testing toothpaste now? That video is exactly how I found out that Tom's of Maine is being sued A class action lawsuit was filed alleging that one of their kids' toothpaste contained unsafe levels of lead and arsenic We're not talking about some random off-brand product We're talking about toothpaste marketed to children According to the lawsuit, independent testing allegedly found lead and arsenic in Tom's of Maine Kid's Natural Fluoride Free Toothpaste in the silly strawberry flavor The company's denying wrongdoing, but the lawsuit claims that consumers were never told about the alleged presence of these heavy metals And honestly, that's the part that gets me. Because people buy products like this thinking that they're making a healthier choice If you've used Tom's of Maine toothpaste products, this is definitely one you want to keep your eye on Now, there's actually a few lawsuits against Tom's of Maine One is open right now that you can go ahead and file I found all of this out on the Settlemate app It is my one-stop shop for keeping track of lawsuits, when they're open, when they're closing, and how to file Send this to anybody who uses that toothpaste, especially if their kids use it And as always, come back for more class action news