MY DAD WORKS IN CYBERSECURITY... AND HE REFUSES TO USE THESE DEVICES

@katie.cannonxo

84.9K followers · usually 708 views a post

Views

4.7K

Likes

45

Comments

4

Shares

11

SoundTikTok sound · original sound - katie.cannonxo

Promoted product

Settlemate

Settlemate is an app that helps users check their eligibility for class action lawsuit settlements and track legal claims.

8 videos3 creators

Why it worked

The video leverages a relatable fear of privacy invasion related to common smart home devices, combined with the timely news of a significant class-action lawsuit. The creator's personal connection (dad in cybersecurity) adds credibility, and the clear call to action directing viewers to a specific app (Settlemate) makes it actionable.

Summary

The video explains why a cybersecurity professional refuses to use smart devices like Google Assistant due to privacy concerns. It highlights a $68 million class action lawsuit against Google for allegedly recording private conversations, and directs viewers to the Settlemate app to check their eligibility for claims.

Structure

1Introduction to cybersecurity dad's device refusal
2Explanation of smart speaker privacy concerns
3Details of the Google Assistant lawsuit

Original caption

My dad works in cybersecurity, and this is one of the reasons he won’t have certain smart devices in his house. 👀 If you’ve ever used Google Assistant, this lawsuit is definitely worth checking out. #GoogleAssistant #Cybersecurity #privacy #lawsuitnews #Settlemate

More from @katie.cannonxo

Product placement

Google Assistant: ACTS - it is a smart device that records private conversations, leading to a class action lawsuit. Removing it would change the video's premise. Google: APPEARS - a logo appears in a news search result, but it is incidental to the story about Google Assistant. Removing it would not change the video's narrative. Settlemate: ACTS - it is an app used to check eligibility for a class action lawsuit. Removing it would prevent the viewer from taking the described action.

Call to action

Check out this lawsuit if you've ever used Google Assistant.

On-screen text

MY DAD WORKS IN CYBERSECURITY... AND HE REFUSES TO USE THESE DEVICES

Transcript

My dad works in cybersecurity... and there are two devices he just refuses to have in his house. The first one is smart speakers. Things like Google Home and other Google Assistant enabled devices. He says convenience is great, but he also wants to know exactly who's listening inside his home. And that brings me to why Google is being sued. A $68 million dollar lawsuit claims Google Assistant recorded some people's private conversations, even when they didn't intentionally activate it by saying hey Google or okay Google. The lawsuit also alleges that some of those recordings were collected and shared with third party reviewers. Google denies all of these allegations, but you can still file for this lawsuit if you've ever owned a Google Home, a Nest, or another Google Assistant enabled device. This lawsuit is now open for claims. I found it in the Settlemate app and it only takes a couple minutes to check whether you're eligible before the filing deadline.