When they don't use the brand guidelines you made

@kellywiesehan

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Why it worked

The video taps into a relatable pain point for many in creative fields, using humor and expressive delivery to resonate with viewers who have experienced similar frustrations.

Summary

A brand designer expresses frustration over clients not adhering to the brand guidelines they created. The designer highlights common mistakes like incorrect typography and logo usage, ultimately resigning to the fact that they sometimes have to let these issues slide.

Structure

1Frustration with clients ignoring brand guidelines
2Examples of incorrect usage (spacing, type, logo)
3Resignation and acceptance

On-screen text

When they don't use the brand guidelines you made

Transcript

Is no worse feeling as a brand designer. Then when you see someone you made brand guidelines for. Release things into the world. Physical things, graphics. You see it. And you're like Oh my god, you're not following your spacing rules. You set your type wrong. This type hierarchy is wrong. Actually I think that's like not even the font of the logo actually. You're not looking at the brand guidelines document. Whatever. Fine. Just have to let it go sometimes.