How to think like a Creative Director

Are some Instagram feeds so much better than others? I'm a Creative Director and I'm going to break down why this feed is working and how you can apply these same concepts to your brand as well. The first rule: you don't want anything that looks the same next to each other. Let's start with color. No color or tonal value here is next to each other. We have like a beige thing here, black and white, white. Look, now we have black, white, black, white, still showing up, but no two black and white images are next to each other. This image, like, reading super warm and heavy and dark, and then we see that on a diagonal. So they're not next to each other. Diagonal is fine. It's a purse company. Why are we posting images of like, this sculpture? This is called world building. And you might feel scared to post things that are like, not just the purse and the features, but like, that's what your website is for. Your Instagram feed is for world building. So like, what are you inspired by? And that is also something that a lot of premium brands do to like charge a premium price. If you go to the row Instagram feed, it's like mostly like art, sculptures. Let's talk camera angles. So if we look at this like potted sculpture thing, that's shot really close up. If you look at this purse image, the purse is like far away, and our eye like goes into space. Or we're doing the same thing right here. We're like going into space. And then something that's different than the warm and the black and white, which is like giving us white space. These two here, these are both shot really close up. I probably wouldn't have put these together, but they're very different in tone values. This is reading dark, and this is reading light. So that's fine. Also, this has a very clear color palette. You need a clear photography style. So we might not know like the brand colors of this brand, but we can like see it. So you need to figure out what that is for your brand. I like about this is like the white, super white there and super white in the corner. That's helping me feel like this is cohesive and balanced and anchored up. Same thing with like this super warm, dark color here. It's like framing the image for us. You don't know it, but like your eye needs somewhere to go. So you probably aren't going to get that much engagement on that. It doesn't matter. It doesn't matter. So don't be afraid to do stuff like that. I posted some other videos about creating direction. You can follow me for more.