CHIPS

@yomamafinances

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Why it worked

The video uses a relatable and humorous animated character to explain a common economic phenomenon (shrinkflation) in a simple and engaging way. The visual storytelling effectively illustrates the concept, making it easy for viewers to understand and share.

Summary

The video explains the concept of shrinkflation, where companies reduce the size of products while keeping the price the same. It highlights how consumers often don't notice this change, leading them to pay more per ounce for less product.

Structure

1Chip bag shrinks, price stays same
2Bag feels lighter, cost is same
3This is shrinkflation, done on purpose
4Companies focus on price, not ounces
5Less product for same money
6Consumers don't notice
7Sneaky price increase
8Bag is full of air
9Check price per ounce

Original caption

Shrinkflation explained #finacialliteracy

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10

Caught them snacks

On-screen text

CHIPS CHIP SMALLER MOVE LIGHTER NOTICED LIGHTER THE SHRINKFLATION CALLED AND PURPOSE PRICE KNOW PRICE OUNCES SAME PRICE SHRINK AND ALONE LESS MONEY AND NOTICE SNEAKY SNEAKY PRICES RAISING ALL AIR YOUR PER PER OUNCE FLIP OVER NOT CAUGHT THAT'S THEM SNACKS

Transcript

Why the chip bag got smaller but the price didn't move. Your mama noticed the bag feel lighter but cost the same. That's called shrinkflation and it's done on purpose. Companies know your mama check the price not the ounces. So they shrink what's inside and leave the sticker alone. Same money and less product and your mama don't even notice. It's a sneaky way of raising prices without raising prices. All air. Now your mama paying more per chip and the bag full of air. Per ounce. Flip over and read the price per ounce. Not the tag. That's how your mama caught them snacks. Chip bag got smaller but the price didn't move.