Hook
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you need to stop filling the skill section of your resume with the same words as everyone else applying for the job. Welcome to how to become disgustingly hireable. We're talking about what to actually put in a skills section of your CV, portfolio or LinkedIn. The skills section of a resume or portfolio is top one real estate. And one of the first things potential employers or clients see. So what do we tend to put in that section? Words like marketing, AI, social media, broad words that tell nothing about the work and the level you're capable of producing at. The tip here is not to list 20 skills. You should find the very specific skills you want to be doing more of, are your specialty and are specific to the job/opportunity, which means that social media becomes short-form content strategy or platform native content for Gen Z audiences. Marketing becomes go-to-market strategy or brand positioning for early stage companies. AI becomes AI workflow design or AI agent building or rapid prototyping with AI tools. Adding that specificity makes it easier to hire you. The other thing most people miss: skills that show your strategic lens are worth more than skills that show task execution. Campaign management is a task. Audience segmentation and funnel strategy is a way of thinking. Those are irreplaceable. And one of those is definitely not. And when it comes to LinkedIn specifically, your skills section feeds the algorithm. So the more specific and searchable your skills are, the more likely you are to show up when someone's looking. So specific skills, more likely you are to show up when someone's looking. Stop being vague. Audit yours right now and swap out all that generic language immediately.