LET'S GO FIND OUR NEW PRODUCTS @ TARGET!

@sweetlorens

53.5K followers · usually 2.5K views a post

Views

9.1K

Likes

215

Comments

14

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22

SoundTikTok sound · hospital beach

Promoted product

Sweet Loren's

Why it worked

The video leverages a popular retail location (Target) and a relatable "haul" or "shopping trip" format to showcase new products. The use of on-screen text and clear product shots makes it easy for viewers to identify and get excited about the featured items.

Summary

A woman goes on a shopping trip to Target to find and purchase new Sweet Loren's products, including scones, oatmeal bars, and exclusive snickerdoodle cookie dough. The video encourages viewers to find these products at their local Target stores.

Structure

1Introduction outside Target, announcing the search for new products.
2En route to the refrigerated dough section.
3Spotting scones and oatmeal bars.
4Highlighting that these are ready-to-bake doughs found alongside cookie dough.
5

Original caption

Have you heard the news? Our new breakfast line up is NOW AVAILABLE AT @target! Tag along on our field trip to go spot it IRL 🎉 And couldn't forget to grab a pack of our Snickerdoodle Cookie Dough (exclusively available at Target) while we were there 🤭 Which are you most excited to try?

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Product placement

Sweet Loren's: ACTS - The brand of cookie dough, scones, and oatmeal bars being purchased and promoted. Removing it would change the entire focus of the video. Target: APPEARS - The store where the products are being purchased. Removing it would not change what happens in the video, but would change the context of the purchase.

Call to action

FIND THEM ALL NOW @ A TARGET NEAR YOU!

On-screen text

LET'S GO FIND OUR NEW PRODUCTS @ TARGET! EN ROUTE TO THE REFRIGERATED DOUGH SECTION SCONES & OATMEAL BARS SPOTTED! BOTH ARE READY-TO-BAKE DOUGHS THAT YOU CAN FIND ALONGSIDE OUR COOKIE DOUGH! CAN'T FORGET OUR TARGET EXCLUSIVE SNICKERDOODLE COOKIE DOUGH! FIND THEM ALL NOW @ A TARGET NEAR YOU! WE CAN'T WAIT FOR YOU TO TRY

21.4

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