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All breakouts
7.6Silent UGCCuriosity Gap hookEcommerce
Hook
WE HAVE SOME BIG NEWS...
@sweetlorens
53.5K followers · usually 2.5K views a post
Views
18.9K
Likes
665
Comments
21
Shares
75
Why it worked
The video uses a common "big news" hook combined with a visually appealing food preparation process. The reveal that the product is available at a major retailer like Walmart creates immediate interest and a clear call to action.
Summary
The video shows cookie dough balls being placed in a pan, then frosting being piped onto the baked cookie. The final shot reveals the cookie is now available at Walmart.
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Transcript, structure and on-screen text
5 beats and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
Consider THIS your sign to check the refrigerated dough aisle next time you're at @walmart 👀🍪 Our cookie dough has officially landed on shelves at select Walmart stores! Now you can shop breakfast biscuits, puff pastry AND cookie dough, all in one grocery run 🛒 Find us at a store near you 👉 walmart.com
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