Hook
More breakout videos from this creator.
I'm feeling bored, so let's expose Shelly Sap. And if you're someone who doesn't know Shelly Sap, she's the girl that's always talking about high-tech sales, yada yada yada and now she's having the largest um women's conference for sales. So let's talk about the truth behind this girl, okay? First of all, if you thought I was going to say something negative about Shelly, you're actually crazy. This is one of the hardest working women in our industry and the way that I have seen her from 2023 to now grow, all I can do is say big up to you. She has been able to create a personal brand and take that personal brand and make it into a profitable business. But the thing is, what Shelby has done is not something you or I can't do either. Shelby has been able to build her personal brand by doing the three components of an archetype. Shelby followed the rule that every single social media billionaire follows, right? Think of Mr. Beast, think of Kim Kardashian, they first build their personal brand and then they expand their products. A lot of people want to do the opposite. So a lot of people when they come online, the first thing they want to do is sell shit. Okay, they want to do a Tik Tok shop, they want to have all these followers, this and that. They want to sell digital products, in a relationship with people online is easy once you understand how to position yourself, okay? What Shelby did first was she focused on the A part of building a brand, which is aesthetics, okay? She got down an aesthetic, meaning that every single time she came on camera, she was in a position that you knew she was going to be in. She was in that pink Porsche, she had her hair in a pony to She had on simple, beautiful jewelry, her makeup was done simply. She embodied an archetype of a certain aesthetic and woman. She was talking about, Ma. The next thing she did is she started to tell you about a problem, okay? She started to speak your language. So she knew that a lot of women hated the jobs that they were in. She knew that a lot of women wanted freedom. Think about what it is that a lot of women want. They want time freedom to go to, they want time freedom to hang out with their friends. They want time freedom to have over their own schedules. She started speaking your language and she started presenting to you a solution to that problem. The way that she presented that problem wasn't just like, hey, buy this course. She presented that problem of saying, hey, girl, you want to do this for yourself. Let's go do it. I have the keys, let's start the car. And so when she started presenting that solution to you, you automatically started to trust her. High ticket sales is not new. If you think about the concept of high ticket sales, all high ticket sales is is being an account executive for a coaching program. That's it. But the way she was able to take a simple idea like being an accountant, being a sales rep for a company and being able to translate that and speak to you in a way in a language that you understand to you know understand how to do it for let's say a coach or a creator. caught your attention because no one else in the industry at that time was speaking about it in that way. And fast forward just what three years later she's closed on this beautiful house. She's engaged. She has all of the things, right? That she has been preaching to you about in terms of lifestyle. And so if you're someone right now that's watching this and you're saying to yourself, oh my gosh, well how can I do this for myself? You said it's easy Sabrina, well it is easy, but it takes strategy and it takes time. If you're someone who's tired of watching people live the life that you want to live, I need you to do two things. I need you to go to that link in my bio and I need you to either sign up for my revenue reset collective or book some time on my calendar for you and I to work together one-on-one.