Why it worked
The video leverages a relatable 'before and after' transformation narrative, common in fitness content, to showcase the product organically. The use of a popular brand like Gymshark and a clear discount code in the caption further incentivizes engagement and potential purchases.
Summary
The creator shows a 'before' and 'after' comparison of their body after taking time off from the gym, highlighting their physique in Gymshark activewear. The video promotes a Gymshark sale with a discount code.