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35.1Talking HeadBefore / After hookHealth
Hook
what losing 30 pounds looks like
@angila.poudall
168.2K followers · usually 7.7K views a post
Views
270.0K
Likes
30.1K
Comments
35
Shares
539
View velocity
+253.3K views over 39.5d · ~6.4K/day · 4 observations
Why it worked
The video likely resonated due to its relatable "before and after" weight loss transformation, particularly focusing on how such changes appear on a shorter individual, which is a common point of interest for many.
Summary
The video shows a side-by-side comparison of a woman's body before and after losing 30 pounds, highlighting the visual changes on a shorter frame. The creator is shown in different outfits and settings, emphasizing the transformation.
Structure
- 1Introduction of the transformation concept
- 2First look at the 'after' body
- 3Second look at the 'after' body
- 4Third look at the 'after' body
- 5Fourth look at the 'after' body
- 6Fifth look at the 'after' body
Product placement
Gymshark: APPEARS - a logo on the creator's clothing. Removing it would not change what happens in the video.
On-screen text
what losing 30 pounds looks like
on a short person
5ft
105lbs
Original caption
same girl, different body💓 #gymtransformation #weightloss
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