The heatwave is coming and I cannot wait.

@kashsantics

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SoundTikTok sound · Apéritif

Promoted product

Rummikub

Why it worked

The video combines a relatable, high-demand topic (finding cool spots during a heatwave) with a casual, authentic recommendation of a product that fits the activity perfectly, making the promotion feel like a helpful tip rather than an ad.

Summary

The creator visits Higher Farm in Somerset for wild swimming and relaxing, while also recommending the board game Rummikub as a perfect activity for such outings. The video serves as a travel guide for sunny days in the English countryside.

Structure

1Introduction to Higher Farm
2Description of the farm's amenities
3Recommendation of Rummikub
4Final call to action

Product placement

The creator explicitly recommends the board game Rummikub, showing it being played on a table at the farm.

Call to action

Save this for the next heatwave and follow along for more countryside days.

Original caption

Places worth the detour | Ep 2 next up 📍 Higher Farm, Somerset If you’re looking for a sunny day spot for wild swimming and countryside views this regenerative farm is for you. Higher Farm has a lovely relaxed vibe: swimming, drinks, and farm food. Save this for your next Bath or Somerset sunny day, and follow for more places worth the detour ✨#higherfarm #somerset #bathuk #bathdaytrip #englishcountryside

More from @kashsantics

On-screen text

The heatwave is coming and I cannot wait Places Worth The Detour Actually worth going slightly out of your way This one is Higher Farm Gorgeous regenerative farm It was a hot day when we went Swimming That you can pay I think it's like 4 pounds for So many people there And then you can just put your towels down like on the grass around the lake Very lovely, chill vibe Had drinks And honestly, like right up my street to just hang out on a farm on a sunny day We took Rummikub Which if you don't know what that is I need you to buy it immediately You will thank me later I have put so many people onto this game you would think I had shares in Rummikub 100% recommend getting in your car and driving to Higher Farm When the heatwave strikes It is a lovely day to spend the afternoon in the countryside So make sure you save this for the next heatwave Follow along for more countryside days that I think are worth the detour

Transcript

The heatwave is coming and I cannot wait, so I'm back with part two of places worth the detour where I show you places in and around Bath that are actually worth going slightly out of your way. This one is Higher Farm. It's a gorgeous regenerative farm. It was a hot day when we went. We primarily went for their wild swimming. They have a lake that you can pay, I think it's like 4 pounds for, and swim in there. There were so many people there and then you can just put your towels down like on the grass around the lake. It was very lovely, chill vibe. They have food, we had drinks, and honestly, like right up my street to just hang out on a farm on a sunny day. We took Rummikub, which if you don't know what that is, I need you to buy it immediately. You will thank me later. I have put so many people onto this game, you would think I had shares in Rummikub. But yes, 100% recommend getting in your car and driving to Higher Farm when the heatwave strikes. It is a lovely day to spend the afternoon in the countryside. So make sure you save this for the next heatwave and follow along for more countryside days that I think are worth the detour.