@gemandtonicofficial — 35x breakout

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Oh one way to cool off in a heatwave

@gemandtonicofficial

17.5K followers · usually 3.2K views a post

Views

108.5K

Likes

2.1K

Comments

Why it worked

The video likely resonated with viewers experiencing a heatwave, offering a relatable and aspirational solution for cooling down. The creator's personal anecdote and discussion of health benefits, even with a caveat about hormonal cycles, made the content engaging and shareable.

Summary

The creator is sitting in a cold plunge during a heatwave, finding it pleasant and beneficial for her health. She mentions that while she enjoys it year-round as part of her routine, she avoids it the week before her period due to hormonal changes making it too painful.

Structure

1Enjoying a cold plunge in a heatwave
2Discussing the benefits of cold plunges
3Explaining personal routine and exceptions
4Mentioning hormonal effects on cold tolerance

On-screen text

Oh one way to cool off in a heatwave Oh that's nice Oh Crikey this is lovely now Obviously I do the ice bath anyway I love an ice bath I love how it wakes me up gets me endorphins going, is that nice? He's so thirsty So not only is it quite pleasant in a heatwave it has many benefits for your health as well Not gonna lie in the winter it's not as nice But I still do it it's part of my routine Not every single day I don't do it the week before my period Hormones are different doesn't have the same effect it's really painful so I don't do it then But every other week couple of times a days I sit back and try and enjoy a cold plunge a cold plunge

Original caption

You don't need an ice bath to join in. 💜🧊 A quick blast of cold water at the end of your shower can leave you feeling refreshed, awake and ready to take on the day. Who's tried a cold shower before? 🚿 #GemAndTonic #GemmaAtkinson #ColdShower #Wellness #HealthyHabits