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62.7Talking HeadOther hookLifestyle
Hook
Working on Juneteenth
@launicajulissa
5.4K followers · usually 1.2K views a post
Views
75.4K
Likes
2.3K
Comments
554
Shares
274
Why it worked
The video uses a relatable scenario (working on a holiday) and a trending topic (Juneteenth) to create engagement. The creator's direct address and expressive delivery make the content feel personal and shareable.
Summary
The creator is working on Juneteenth, a national holiday where many services are closed. She implies that working on this day is a significant aspect of her job.
Structure
- 1Working on Juneteenth
- 2Holiday services are closed
- 3Not an emergency worker
- 4It's about your job
- 5It does
On-screen text
Working on Juneteenth
Transcript
If you're working today on a national holiday where the banks are closed, postal service is closed and if you're not an emergency service worker, doctor, nurse, this is so much about your job if you're working today. It does.
Original caption
Why are they doing you guys dirty like that #juneteenth #holiday #sandiego #work
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