Why it worked
The video leverages a relatable 'day-in-the-life' college aesthetic and taps into a specific viral trend, making it highly shareable for a target demographic of students.
Summary
A student records themselves making a DIY version of a viral coffee drink using ingredients from their university dining hall. The video captures the process of pouring coffee over ice to recreate the popular beverage.
Structure
- 1Introduction of the dining hall setting
- 2Pouring coffee into a cup of ice
- 3Final reveal of the drink
On-screen text
How I feel making this every morning in my university's dining hall