Why it worked
The post leverages a compelling narrative of overcoming humble beginnings to achieve a prestigious educational goal, resonating with viewers' aspirations and sense of accomplishment. The "Mississippi twins" angle adds a unique and memorable hook.
Summary
This slideshow follows two sisters from Mississippi who are the first from their high school to attend Harvard University. It contrasts their past visits to Boston as tourists with their current status as students, showcasing their journey and achievement.
Structure
- 1Introduction: Visiting Boston as a tourist
- 2Achievement: Becoming the first students from their high school to attend Harvard
- 3Current Life: Showing their life in Boston as students
- 4Conclusion: Implied success and aspiration
Product placement
Harvard University is shown as the educational institution the twins are attending, implying it is the product of their hard work and aspiration.
On-screen text
And it's crazy how I used to visit your town like a tourist
Now I got a..
MISSISSIPPI TWINS TO BECOME FIRST STUDENTS FROM THEIR HIGH SCHOOL TO ATTEND HARVARD UNIVERSITY
A local grocery store and a favorite florist