HOW TO GET YOUR PROSPECTS TO CONVINCE THEMSELVES TO BUY YOUR AI PRODUCT/SERVICE

Right, so I'm going to show you guys how to get prospects to convince themselves to buy your AI product to service without actually pressing them. And it's called identity coherence and once you truly understand it, sales is going to get a lot easier for you. So I'm an AI consultant for those that don't know. So I'm going to use myself as an example in the scenario that I'm going to walk you guys through. All right? So there's me, the AI consultant and then there's my prospect and I'm speaking to him about a product or a service that cost let's say 4 to5 grand over a call. Now, most sales people in this situation they do the same thing. They showed the prospect the product or service and then they say something like you know you said you need it you said it's a good fit for your business you see how it can help you so what's holding you back. It's a very typical exchange and it's not entirely wrong but and the prospect almost always say the same thing back you know I don't know I'm not sure I need to think about it I need to check with my colleague with my wife blah blah blah blah blah and it sounds very familiar. Now here's the thing that most people don't understand I believe and prospects don't based on the product or the service, right? They buy based on what they identify with them when they're making the decision. So in this case, let's say maybe the prospect believes that they're smart with their money, that they identify as someone who doesn't make emotional decisions. Someone who never rushes into a purchase, right? Someone who thinks things through, right? Now, in that scenario, they're not actually deciding based on your product, the service or the outcome that you're promising them, right? They're deciding based on who they believe they are. And If buying it doesn't match their identity at that point, they're going to hesitate, there's going to be some pushback, even if it's a perfect fit, even if they know they need it, okay? Now, this is where the identity coherence comes in. So a good sales person in that exact same scenario, right? Would say something completely different. Something along the lines of, you know, honestly, this isn't for every business. It's for businesses who take action when they spot a smart and early opportunity, right? So you see what I did there and that's it. That's the whole shift That's a whole move. You just connected the buyers identity with the product through alignment. Okay? Now, what's happening in the prospect's brain is doing something completely different. Now, they're thinking, right? I make smart moves. I'm smart with my money. I recognize a good smart opportunity because I'm not an emotional buyer. So this must be for me, right? And what happens now is they feel more comfortable moving forward because you connected who they believe they are with the action of buying. And again, that's called alignment, right? So So what happens, what happens then is see people don't buy what they think makes sense. They buy what matches who they believe they are, right? So if you understand that, sales is going to get so much more easier and you will just start printing. So I hope hope hope this helps. If you guys have any questions, let me know. I'll see you guys in the next video. Peace.