If you're not using Claude Cowork

@kellywiesehan

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Selling · SaaS › AI Tool

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Why it worked

The creator uses a relatable, slightly exaggerated tone of disbelief to highlight the perceived essential nature of the tools, making viewers curious about what they're missing.

Summary

The creator expresses genuine curiosity and surprise that viewers might not be using Claude Cowork and Airtable together, highlighting their effective synergy. She shares a moment of realization about their powerful combination.

Structure

1Expressing disbelief about not using Claude Cowork and Airtable
2Questioning the viewer's current methods
3Highlighting the effective synergy between the two tools
4Sharing a personal moment of realization about their power

Product placement

Claude Cowork: an AI tool that acts as a virtual assistant for coworking. It is used here to help the creator manage tasks and information. It ACTS. Airtable: a database and project management tool. It is used here to organize information and tasks. It ACTS.

On-screen text

Claude Cowork 💡 Airtable

Original caption

actually what’s wrong with you if you’re not using these #claudeai #claudecowork #aiworkflow #productivitytips

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Transcript

If you're not using Claude Cowork and Airtable, what are you doing? I'm genuinely curious. What the fuck you're doing? Because Claude and Airtable work so fucking well together. I mean, it is 4:44 on a Tuesday. I'm just like, oh my god.