Loading video…
All breakouts
33.9Talking HeadCuriosity Gap hook
Hook
Something's not adding up...
@nickskicks.ny
38.1K followers · usually 596 views a post
Views
20.2K
Likes
417
Comments
23
Shares
16
Why it worked
The video leverages a controversial and relatable topic in the sneaker community to build authority, using a 'something is wrong' hook to keep viewers engaged while subtly establishing the creator's expertise.
Summary
The creator questions the low resale prices of Yeezy slides on StockX, suggesting that sellers are either losing money or selling fakes. He uses this observation to highlight his own expertise and business, Nicks Kicks NY, by contrasting the market situation with his own operations.
Structure
- 1Hook about suspicious pricing
- 2Comparison of StockX price vs retail
- 3Analysis of seller profit margins
- 4Conclusion that the market is suspicious
Product placement
The creator uses the StockX interface as a visual aid to discuss sneaker resale economics, positioning his own brand as the alternative.
On-screen text
Something's not adding up...
Original caption
How cheap are yall buying these for to sell so low😭 #greenscreen #yeezy #kanyewest
More from @nickskicks.ny
Their other posts in the index, biggest breakout first.
