What Sneakers Sold for 5 Years Ago Vs. Today

@nickskicks.ny

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SoundTikTok sound · original sound - plrenus

Promoted product

Nike Air Jordan

Nicks Kicks NY

2 videos2 creators

Why it worked

The video taps into the strong interest and investment potential of sneaker culture by showcasing dramatic price fluctuations. This creates a sense of urgency and curiosity, encouraging viewers to watch and potentially engage with the creator's offerings.

Summary

The video compares the past peak selling prices of popular Jordan sneakers with their current resale values. It highlights significant drops in value for several iconic models, suggesting a shift in the sneaker market.

Structure

1Introduction comparing past and present sneaker prices
2University Blue Jordan 1 price drop
3Smoke Grey Jordan 1 price drop
4Fire Red Jordan 4 price drop

Original caption

Jordan Sneaker Market at its peak vs. now😨 #sneakers #jordans

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Product placement

Nike Air Jordan 1 University Blue (ACTS - price history shown, current price stated, removing it would change the video's core message) - changes what happens in the video. Nike Air Jordan 1 Smoke Grey (ACTS - price history shown, current price stated, removing it would change the video's core message) - changes what happens in the video. Nike Air Jordan 4 Fire Red (ACTS - price history shown, current price stated, removing it would change the video's core message) - changes what happens in the video. Nike Air Jordan 1 Travis Scott (ACTS - price history shown, current price stated, removing it would change the video's core message) - changes what happens in the video. Nike Air Jordan 11 Cool Grey (ACTS - price history shown, current price stated, removing it would change the video's core message) - changes what happens in the video.

Call to action

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On-screen text

What Sneakers Sold for 5 Years Ago Vs. Today

Transcript

This is what top sneakers from 5 years ago was selling at their peak versus what they're selling at now. At its peak, University Blue Jordan 1s were selling for $537. Now only $182. Smoke Grey Jordan 1s were $335. Now only $102. Fire Red Jordan 4s peaked at $430. Now selling for only $254. Mocha Jordan 1s were $534. Now selling for $234. Cool Grey 11s were selling for $404. Now selling for $259. Are you surprised by