@_hannahjohnstone — 59x breakout

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CHAPTER #43 YOUR LIFE IS ACTUALLY INTERESTING BELIEVE IT OR NOT 👀

@_hannahjohnstone

160.8K followers · usually 5.0K views a post

Views

293.6K

Likes

34.7K

Comments

625

1.7K

Promoted product

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Why it worked

The video likely performed well because it offered actionable advice on content creation, framed as a personal discovery. The creator's vulnerability and relatable "struggle" to success, combined with the "daily reminder" encouraging viewers, created a strong connection and sense of possibility.

Summary

The creator shares their experience of going from losing followers to gaining them by creating content that is relatable to the viewer, while also being personal. They explain that the key is to tap into universal feelings that resonate with the audience, encouraging others to do the same.

Structure

1Introduction: From losing followers to gaining them
2The 'cracked code': Making content about the viewer
3Personal experience and a viral video
4The importance of universal feelings
5Daily reminder: Anyone can be a content creator

Product placement

Neutrogena Hydro Boost Water Gel moisturizer is shown briefly. The video also shows a coffee machine and ingredients for coffee, but these do not appear to be the focus of the promotion.

On-screen text

CHAPTER #43 YOUR LIFE IS ACTUALLY INTERESTING BELIEVE IT OR NOT 👀 from GAINING BELIEVE TAKE PAPERS CREATION TO THE THE SUPER EXPERIENCE WAS SO ABOUT UNIVERSAL ONLY VIEWER THANK CONFUSED DAILY REMINDER: Anyone can be a content creator!! I'm NOT special, and I simply just worked hard! so can you

Original caption

i fully believe i’ve cracked the code, so obviously im sharing it with yall 🥺💗🫶🏼 as yall know, i just moved back home to Canada after spending 2 years in aus, so ive taken some time to settle but im backkkkk 👈🥹🫶🏼 what type of content do you want to see more of / literally anything you wanna see? 🥺🧚🏼‍♀️🫶🏼