@_hannahjohnstone — 12x breakout

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CHAPTER #49 of earning $100K

@_hannahjohnstone

165.9K followers · usually 6.4K views a post

Views

76.4K

Likes

7.3K

Comments

240

View velocity

+13.3K views over 29.5d · ~452/day · 4 observations

Why it worked

The video taps into the popular 'get ready with me' and 'day in the life' formats, combined with a compelling financial goal ($100k in 6 months). The creator's transparency about her routine and progress makes it relatable and aspirational, encouraging viewers to follow her journey.

Summary

The creator details her Sunday reset routine as a content creator aiming to earn $100,000 in six months. She outlines tasks like scheduling emails, planning content, and reviewing finances, highlighting recent success with brand deals.

Structure

1Introduction and goal setting
2Email scheduling and content planning
3Reviewing finances and past performance
4Batch shooting and content creation
5Sunday reset tasks and progress update

Product placement

The video shows the creator's Instagram profile, which includes her username, follower count, and a link to her Linktree. She also mentions signing brand deal contracts and filming content for social media.

On-screen text

CHAPTER #49 of earning $100K IM MAKING $100,000 IN 6 MONTHS Sunday reset (financial & social media) $100,000 FULL LIST OF MY SUNDAY RESET ROUTINE & $100K UPDATE AT THE END finances the @hannahhjohnstone work film signed $7,000 contracts lot also shooting trial film schedule FULL SUNDAY RESET: * Clean/reset my room and workspace * Laundry + fresh sheets * Everything shower/self-care * Make coffee + breakfast * Go through my calendar for the upcoming week * Review how much money I made that week + update my $100K progress * Check outstanding invoices and brand payments * Follow up on brand emails I've been putting off * Look at what content performed best that week * Ask: What grew my audience vs. what actually made me money? * Plan my content for the upcoming week * Pick the brands I want to pitch + organize upcoming deliverables * Set my top 3 money-making priorities for the week prepare $100,000 JOURNEY PROGRESS: $17,304 / $100,000 towards $100,000 big couple this keeps

Original caption

bad day to be $100K cause i’m coming for YA 💸🤭👹 Here is a full breakdown of the tasks I try to get done each Sunday as part of my Sunday Reset 🧚🏼‍♀️: ✨ Clean/reset my room and workspace ✨ Laundry + fresh sheets ✨ Everything shower/self-care ✨ Make coffee + breakfast ✨ Go through my calendar for the upcoming week ✨ Review how much money I made that week + update my $100K progress ✨ Check outstanding invoices and brand payments ✨ Follow up on brand emails I’ve been putting off ✨ Look at what content performed best that week ✨ Ask: What grew my audience vs. what actually made me money? ✨ Plan my content for the upcoming week ✨ Pick the brands I want to pitch + organize upcoming deliverables ✨ Set my top 3 money-making priorities for the week Save this for your next creator sunday reset & share with a friend you can keep each other accountable with 🧚🏼‍♀️✨💸🫶🏻 follow hannahelizzzy on IG to see me hit my $100K goal & for more social media growth tips (unfiltered as usual) 🤭💸🧚🏼‍♀️ @bento @Princess Polly @Beginning Boutique @Revolve @EvryJewels @Olehenriksen @homesensecanada @SmartSweets @Caudalie @Owala @amazoncanada @Uki Beverages @SpecSavers